Is OSU's Cowboy Code Real or Just Clever Marketing?

OSU launches campaign around seven principles students recognize. The challenge: communicating authentic culture through institutional branding

Matthew Bocox

Feb 16, 2026 - 5 min read

Sophomore Lizette Loredo uses one of Oklahoma State's "The Code Calls" phone booths on campus. Brand Management installed the booths to encourage students to scan QR codes and learn the Cowboy Code's seven principles. – Photo by Matthew Bocox

Is OSU's Cowboy Code Real or Just Clever Marketing? — Sophomore Lizette Loredo uses one of Oklahoma State's "The Code Calls" phone booths on campus. Brand Management installed the booths to encourage students to scan QR codes and learn the Cowboy Code's seven principles. – Photo by Matthew Bocox

Morgan Riddle did not know what to expect when she moved from California to Stillwater.

The third-year animal science pre-vet major found a campus culture that felt distinct immediately. She noticed inclusiveness in the agricultural program and sports culture she had not seen elsewhere.

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